While not exactly new news,  the US News & World Report ranking of higher education institutions is receiving some criticism from university and college presidents.  This article in University Business highlights some of the problems with the ranking, particularly the formula used by US N&WR.  Given the increasing demands for accountability  coming from several quarters it's about time higher education weighed in on the assessment process, particularly the weak-at-best approach adopted by US N&WR.  That being said, I don't necessary agree with the recommendation quoted in the UB articles encouraging students to trust the gut when making a choice.  I'd rather have the gut of the potential student and parent have a healthy dosage of data and not just a pretty campus tour,  a slick brochure or a reputation sitting on its laurels.