This is an interesting approach. The Park School of Communications at Ithaca is sponsoring a contest for college and high school students to submit a 30-second movie shot entirely on a cell phone. The Associate Press picked up story which has subsequently been carried by other media outlets such as ABCnews

This is great exposure for Ithaca and the Park School. The impact is not lost on the Dean of the School who has posted some thoughts at her blog site.
I spent a few minutes checking out the Park School site. Hats off to our colleagues at Ithaca, they are doing some good work.